Thursday, July 19, 2012

Welcome to "Youtopia"

What images does your mind conjure up when you read the phrase "Welcome to Youtopia"?  Does your mind recall the ill-fated fruit beverage called Frutopia?  If you are a man, does your mind picture a beer ad full of scantily clad ladies?  Do you picture Wizarding World of Harry Potter? Disneyland?

"Youtopia" is Disney's latest marketing gimmick for Downtown Disney at Walt Disney World and they are finally pushing a "family friendly" Downtown Disney after promising to do so 4 years ago with Kevin Lansberry's "Bold New Vision."

The internet has been torturing me with this "Youtopia" ad for the past few days, and I have no idea why.  I mostly talk about Universal these days, and I certainly have not searched for anything Downtown Disney since I wrote the Pleasure Island article last month.  Strange.

I don't know about you, but the current Downtown Disney is hardly my version of "Youtopia."

1 comment:

  1. Youtopia sounds like a bad YouTube marketing gimmick to convince me to get all my entertainment through YouTube!