Saturday, January 14, 2023
Tuesday, January 3, 2023
Some interesting smoke is spreading around the themed entertainment community. In November The Coaster Kings said rumors are spreading in the Spain coaster community that Universal is kicking the tires over PortAventura World, a theme park resort they owned majority ownership of from 1998 till 2004. But why would they acquire such a park? Does this fit into a larger plan for the parks and resorts division? Let us discuss some.
PortAventura World is a theme park resort comprised of two parks - PortAventura and Ferarri Land. The resort also features several hotels, seasonal events, a golf course, a water park, and a train line to Barcelona, Spain. Famous rides here include Red Force, the tallest and fastest coaster in Europe, Shambalha a B&M hyper coaster, and the upcoming Uncharted indoor coaster by Intamin and Sally Dark Rides.
Why would Universal re-purchase this park? Well, for starters the Parks & Resorts division is still seen as a growth market for Universal, and adding more resorts to the chain would diversify the portfolio of products and spread risk. Right now the industry is in a contraction after COVID with multiple undervalued assets available. Universal could see this as the perfect time to add another resort in an underserved market.
But, will it actually happen? I believe there's a very good chance it happens. It makes sense, Comcast is hungry, and my guess is the price is right. Universal purchasing PortAventura World would be the biggest story in themed entertainment this year (minus any park closures). In fact, the deal could already be closed and an announcement is on the way. It is also very possible Universal has entered an operational agreement with PortAventura, where the investments come from other but Universal operates the day-to-day operation of the parks.
If it happens, what will change at PortAventura? Universal trademarked Hollywoodland Universal Studios in Span back in April 2022 which could apply to the resort or just PortAventura. Ferrari Land will remain as is since the contract remains in place. As for characters, stories, and other attractions moving to the resort, it's too early to tell. Heck, they still use the same Express Pass signage from the early 2000s! Major improvements will likely be made to operations, phone apps, and more to create a more consistent experience with Universal's other parks.
If it happens, what will change at Universal's other parks? Not much in the short term, approved projects will go forward without much change. I don't believe it is likely that future projects are impacted by this, the investment will come from the Board of Directors. The park is also popular and profitable as is, which would avoid a Disneyland Paris situation. Universal working with Ferarri on their licensed park could lead to Ferrari attractions in the USA or Japan, but that seems the least likely outcome.
What are your thoughts about this new rumor? Leave them in the comments below.
Sunday, November 6, 2022
The 2020 COVID-19 pandemic threw the themed entertainment industry into a turbulent year of closures, downsizing, delays, and cancellations. As we continue to adapt to a new normal, deploy vaccinations, and continue on a path toward an endemic disease the theme parks have resumed many projects and announced new opening timeframes. In this article, we will cover the currently rumored and in-progress projects at Universal Orlando and peek into its future.
All right, let's go.
The Groove & Red Coconut Club Replacements
Blue Man Group Replacement
Universal Legacy Store
Universal Studios Florida
Shrek 4D Replacement / Minions Attraction
Fear Factor Live / Potter VR Attraction
Fast & Furious Supercharged Retheme / Replacement
Islands of Adventure
Sunday, July 3, 2022
Epcot has never been EPCOT. Walt's 1960s vision of a techno-utopia in the middle of central Florida's swamps died with him. Throughout the 70s Epcot then became all of Walt Disney World - see you don't need a separate city when all the infrastructure we built is Epcot! After the semi-successful Lake Buena Vista Village, Disney then combined the proposed World Showcase located next to the TTC with a proposed technology-focused Worlds Fair park to form EPCOT Center.
The EPCOT of 1982, of course, was nowhere near what EPCOT the city would be proposed as. Instead, it was a park based on sponsorships, corporate and governmental, and all the baggage that comes with that. Think Exxon telling people about global warming was bad? Just imagine what would have happened if the prominent supporters of apartheid sponsored the South Africa pavilion. Yeesh. The park was well-liked by the general public despite its obvious flaws. Slow-moving dark rides, walk-through attractions, and theatrical presentations are the bread and butter of a Worlds Fair but generally disappoint people who just rode the new Big Thunder Mountain Railway at the Magic Kingdom.
Saturday, March 12, 2022
How do you describe something that has never existed before and how do you assess the value of what it’s worth?
These are the two interlocking problems one runs up against while trying to talk about Disney’s new Star Wars: Galactic Starcruiser immersive experience. Even that, “immersive experience”, what does that even mean? For people like myself who are deeply interested in theme parks, immersive theatre, weird art installations, and the like, it can conjure up images that get you in a similar zip code to what Starcruiser is doing. But for your average person, even your average Walt Disney World vacationer, I’m not sure it would sound like anything to them. And then you hit them with the punch that this thing – whatever it is – costs a little over $5,000. For two people. For two nights. That’s more than what 90% of American families spend on travel in any given year, and we’re still not totally clear on what on earth it even is.
Friday, February 25, 2022
Well, in just a few days, I will step aboard the Halcyon Starcruiser as part of Disney’s latest immersive interactive offering, that clearly has to to tell you it doesn’t go to space - which sits beside a theme park. Yet, the goal of the experience isn’t really to take you to that theme park, or go on a fake space cruise - it’s designed to be the next generation of storytelling - and represents the final vision of 9 years of experiments with WDI R&D.
Living in Southern California, and being a huge fan of theme parks, rides, haunts, and immersive entertainment - I feel like I’ve been playing in these spaces for almost my whole life - so I want to give you a leadup of my experiences before I cover the Galactic Starcruiser next week.
My Interactive Legacy
Myst Online: Uru Live (2003)
The whole thing was a massive failure, and after being rebooted two times in 2004, and 2007 - it was never a failure in my eyes. That experience of exploring caves, talking to characters, and living out that fantasy in my life would be a common theme I would explore again and again. You can still play Myst Online for free - if you want to check it out.
Monday, February 14, 2022
First and foremost, before you read this, please check out The Trevor Project. Read their site, learn some new stuff, share their materials, and if you can, donate to them. This project helps LGBTQ youth through hard times and helping fight back against anti-trans hatred, like the stuff JKR spews, is very important. We highly suggest reading Daniel Radcliffe's response to Jo on their site.
Your life matters no matter your racial, gender, or sexual identity.
Harry Potter NYC is a two-story shopping destination located south of the Flat Iron in Flat Iron District. The store features all sorts of merchandise you'd expect if you have visited the Universal parks in the past 20 years plus higher-priced items like Le Creuset cookware, jewelry, and Vera Bradley bags. This is New York, after all. Potter fans will also appreciate the exclusive MACUSA merch (hahah sorry I couldn't type that without laughing) and HP NYC branded items (which are very very cool). I personally bought some exclusive candles for myself and my sister. In addition to the merchandise is a small cafe selling Butterbeer at $10 a pop, Butterbeer soft serve, and other pastries.
The real unique factor are two virtual reality (VR) experiences offered at the store. One, Wizards Take Flight, is a simulated broom ride around Hogwarts and through London. The second, Chaos at Hogwarts, takes you from Platform 9 3/4 into Hogwarts as you help Doby deliver a suitcase to Dumbledore. Both experiences are booked online prior to visit and cost $34 plus tax per person.