Throughout the Harry Potter series, we are told that magic cannot bring people back from the dead. However, magic can apparently resurrect dying theme park divisions. For all intents and purposes, the magic of Harry Potter has resurrected Universal Parks and Resorts in spite of a poor economy and Disney’s stranglehold on the theme park industry.
|©2012 Universal Orlando. All Rights Reserved|
Since the opening of Islands of Adventure, Universal Orlando experienced little expansion, minimum maintenance, and dwindling attendance. This was due, in part, to 9/11, recessions, and lack of stable ownership. General Electric and Blackstone only saw the parks as a way to make a quick buck. As a result, neither invested much capital into the parks. They invested the bare minimum and were always looking to dump the parks to the highest bidder.
|Early Concept Art for The Wizarding World of Harry Potter|
In 2007, Universal shocked the world by acquiring the theme park rights to the Harry Potter franchise. Universal gave complete creative control to Warner Bros and JK Rowling and hired the designers of the films to help design every aspect of the land. This gamble was pretty much Universal Orlando’s last stand. It paid off. The Wizarding World of Harry Potter opened in June 2010 to great success and critical acclaim. It was the exact shot in the arm Universal needed.
|Credit: Theme Park Review|
"Universal Century Part 2: From Comcast with Love" coming soon!
"Universal Century" was inspired by an article published by "The New York Times" on May 21, 2012. http://www.nytimes.com/2012/05/21/business/universal-armed-with-cash-from-comcast-takes-aim-at-disney.html?pagewanted=1&_r=1