Showing posts with label Universal Orlando Resort Expansion. Show all posts
Showing posts with label Universal Orlando Resort Expansion. Show all posts

Thursday, May 26, 2016

Universal Starts Zoning 475 Acres of Land

Richard Bilbao at the Orlando Business Journal reports that a new Universal Studios Sub-District 8 zoning for theme parks and entertainment map has been provided to Orange County's planning development.

Image from Orange County. Image gathered from Orlando Business Journal.
This land will be zone for resorts, theme parks, and entertainment areas per our initial speculation. In addition, two other land areas to the east have been purchased and show a transportation line between them and the main property. Universal could be focusing on the main property right now with the two annexed pieces of land being used for future resorts and hotels. Conversely the pieces of land could be used for parking garages or a transportation hub as those parcels of land are closer to the I-4 off ramp. This now brings Universal's new land ownership to 475 acres, up from 450 originally purchased.

Saturday, April 16, 2016

Documentation Filed for Universal Blvd Property; Universal Execs Listed on Permit

Amazing user CatCatCat on Orlando United forums found the documentation that lists Peter Giacalone, the Senior Vice President of Business Development for Universal and John McReynolds, Universal's Senior Vice President of External Affairs as the permit filers. The company it is filed under is SLRC Holdings LLC, a shell company like the ones set up by Walt Disney when purchasing land in Orlando.



With the documentation is also a map of all property owned by SLRC/Universal. Owned property is in purple.

You can read some of our speculation on what the property could become and also go on over to Orlando United for more discussion and to thank CatCatCat for finding this.

Sunday, December 13, 2015

Thoughts on Possible Universal Orlando Land Purchase

Image from Google Maps. X notes location of Skyplex
In the 1990s, Universal acquired roughly 450 acres of of land north of Universal Boulevard and Destination Parkway for future expansion. Colloquially referred to as "The Lockheed property" and "Sand Lake Road complex", the land was purchased from Lockheed Martin where it was used for missile testing. Because of the testing, the land required environmental clean up before it could be used for its zoned purpose: entertainment and theme parks.

Universal in 1998 launched their infamous Universal Studios Escape rebranding, which caused brand confusion with the two parks and CityWalk. Additionally Universal changed owners more than a game of musical chairs, suffered through the tourism slump after the 9/11 terrorist attacks, a recession, and a lack of direction for the resort which lead to a weak resort with declining attendance, supported by convention space. The resort was hurting, and to make the resort appear more appetizing for Blackstone Group and new owners, the land was sold off.

On December 1st, 2015 during the Skyplex Orange County Commissioners meeting for approval of the project, news leaked on GrowthSpotter.com (behind paywall) that Universal has an option on the contract for land purchase.  Additional confirmation was provided by the county commissioners. This land, in addition to the Wet'n'Wild property (which is closing December 2016) could open up a massive, unprecedented expansion for Universal Orlando Resort, and the biggest theme park additions in Orlando since the 1990s.

The land, again, is rumored for purchase by the Universal Orlando Resort. Until UOR announces the land deeds are in their hands, nothing is final. But the vibes coming out of UOR seem to indicate this is nearly a done deal and Universal Creative has already started planning for the new land. So lets throw some caution to the wind and speculate some.

First, the land is isolated from the main resort property, approximately 3 1/2 miles via road from the Universal parking garages. This poses a massive issue with transporting guests between the three plots of land effectively. Buses would be the easiest method, with new stops at all the resorts, but would cause issues at the main parking garage and with the notorious I-Drive traffic. Most wish for a new monorail system, both because of the quick and sleek monorails bypass all I-Drive traffic, and also because it sort of snubs the conventional logic on why WDW hasn't expanded their monorail system. But monorails would require construction over existing land and highways that Universal doesn't own the rights to.

With that in mind, some have suggested Universal would not use the land for theme parks. Instead,  non-guest facing facilities could be moved away from the theme parks, opening up more land for attractions and guest areas at USF and IOA. I believe this will happen, but Universal doesn't have 450+ acres of back stage areas, maybe a few dozen acres at most, leaving plenty of room for resorts and a theme park. Even more puzzling are suggestions Universal will build unaffiliated, non-UOR branded convention hotels, convention facilities, and a high end residential neighborhood. Conventions have, and continue to play, a large part in the UOR resort (and also WDW), but unaffiliated expansion for a non-core business attached to the resort is grasping at straws.

In my mind, this expansion is for a third park, additional resorts, and a "City Walk South". It's likely hotels will have convention space and advertise the close proximity to the Orange County Convention Center, but that will supplement and sell hotel space, not be the focus. A new parking garage complex will be built and the new CityWalk could split the dual personality of the existing CityWalks. One CityWalk could focus on a broader audience with a relaxed atmosphere while the other offers nightlife and activities for those over 21.

A third theme park has been long rumored to be planned and recent rumors from several sites have suggested Universal Creative are currently working on such a park. But problem is those rumors never lined up with the suggested locations at Wet'n'Wild and another rumored plot of land off of Major Drive, east of the Portofino Resort. The Sand Lake complex offers the proper zoned land a new park. While already zoned, there could still be challenges to the plan due to light pollution, height of additions, sound, and traffic. If those sound familiar, that's because UOR's opposition to Skyplex was based on these worries. It's my belief (without inside information) that part of UOR's plan was to set precedent for when their projects are going forward there will be no legal foot to stand possibly stand on. After all, Universal launched a flyer campaign against the project, but themselves were a no show at the December 1st hearing. 

So what could a third Universal theme park look like? I have suggested on the podcast that Universal could look to create a park based on the relationship between communities and the wild world around them, similar to Tokyo DisneySea and the original ideas for Disney's Animal Kingdom. Sean also point to Tokyo DisneySea as an example, where several separate lands are connected with one connecting theme, which is also physically a body of water. Other on Orlando United have come up with several ideas of their own. One idea that I believe holds no water is a full Nintendo theme park. Universal and Nintendo want a Nintendo experience open at Universal Studios Florida as soon as possible, and while Nintendo is a massive brand, it cannot support a 40,000+ guests per day theme park.

What do you guys think? Will we see more resorts? What about transportation issues? Theme park ideas? Leave your comments below.

Wednesday, July 22, 2015

Rumor: Land Acquisition? Maybe Something, Probably Nothing

UPDATE: The following is wrong. It was not a land purchase, but more shell games from the owner of the land. It looks like he mortgaged himself some money to begin building on the land. Nothing more. No bearing on theme parks whatsoever.

Okay, I kind of fought myself with this, but I guess it's better to get it out there and let the people who can figure this out get the info. I have no idea if this is anything noteworthy or just another new developer trying to snatch up some prime land, but here we go.

On Monday, documents filed with the Orange County Comptroller indicated that a portion of the old land that Universal, then owned by Vivendi, once considered its next step in Orlando before being sold to a developer in 2003, had been bought by a company named AFF Universal. AFF Universal is what looks to be nothing more than a shell company, as it was only created at the end of last month. They paid 27 million for the property, so they shelled out a decent amount.

Again, I have no idea if this is anything of substance, but I thought it deserved mention. We'll keep you updated on any pertinent developments.