|Photo courtesy Kurumi Mori of Bloomberg.|
Universal Studios Japan is launching their new advertising and marketing push for the park. "No Limit!" is the new slogan, highlighting the energy and elation one will feel at the park. USJ Marketing Director Ayumu Yamamoto stated if Disney is for those who want a dream world then they want Universal to make you be awake and feel alive. Talk about a shot across the bow.
|Image copyright Universal Studios Japan 2020|
Power Up Band
Super Nintendo World will be loaded with interactive games and activities. Guests will climb, jump, and run as they score coins and defeat bosses. How will they do this? With the Power Up Band, a snap-bracelet with a RFID component that will track all your progress. Punch a Question Mark block with the band on? You'll get coins! While not confirmed at this time at the bands could interact with Nintendo products that can read Amiibo.
The bands will be for purchase but will likely cost less than a MagicBand at Walt Disney World or an interactive wand at the Wizarding World.
|Copyright Universal Studios Japan 2020.|
Super Nintendo World App
To track all your achievements, coins, and unlocks a new Super Nintendo World app is in development. When launched the app will let you track progress and battle bosses based on real interactions in the land.
More Information Soon
Yamamoto-san stated there will be a larger event in New York City in February 2020 where more information will be shared including an opening date. We expect more details on the attractions in the land along with a global launch of the Super Nintendo World projects.
We Are Born to Play
In the weirdest part of it all Nintendo and Universal unveiled a preview of the land as a music video by Galantis and Charli XCX. Yeah it's really random but it's also a top trending video on YouTube with almost one million views within less than 24 hours.